Etymology of the word Swagwire: Has its origins in the word "Swagger," and pays phonetic homage to a well known gentleman's magazine.


About the Swagwire Book of the Week: 48 LOP

Posted by Dondi West | Posted in , , , | Posted on Sunday, December 06, 2009

The 48 Laws of Power by Robert Greene


Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention--grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life. Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P. T. Barnum, and other famous figures who have wielded--or been victimized by--power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.

From time to time, Swagwire plans to post articles based on one or more of Greene's 48 Laws.

Below are a few of Swagwire's favorite Laws of Power:
  • Law 2 Never put too Much Trust in Friends, Learn how to use Enemies
  • Law 4 Always Say Less than Necessary
  • Law 5 So Much Depends on Reputation. Guard it with your Life
  • Law 6 Court Attention at all Cost
  • Law 9 Win through your Actions, Never through Argument
  • Law 10 Infection: Avoid the Unhappy and Unlucky
  • Law 15 Crush your Enemy Totally
  • Law 16 Use Absence to Increase Respect and Honor
  • Law 17 Keep Others in Suspended Terror: Cultivate an Air of Unpredictability
  • Law 18 Do Not Build Fortresses to Protect Yourself. Isolation is Dangerous
  • Law 19 Know Who You're Dealing with. Do Not Offend the Wrong Person
  • Law 25 Re-Create Yourself
  • Law 30 Make your Accomplishments Seem Effortless
  • Law 31 Control the Options: Get Others to Play with the Cards you Deal
  • Law 32 Play to People's Fantasies
  • Law 34 Be Royal in your Own Fashion: Act like a King to be treated like one
  • Law 35 Master the Art of Timing
  • Law 43 Work on the Hearts and Minds of Others
  • Law 44 Disarm and Infuriate with the Mirror Effect
  • Law 46 Never appear Perfect

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